Updated on July, 2026, to reflect current data
There was a time when the typical cosmetic surgery patient was a woman, but that is changing. If you have noticed more men coming into your medical spa lately, you are not alone.
According to the American Society of Plastic Surgeons’ (ASPS) 2024 Plastic Surgery Statistics Report, men accounted for more than 1.7 million cosmetic surgical and minimally invasive procedures in the United States in 2024.
Facial plastic surgeons are seeing the same shift up close: the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reports that 95 percent of its members treated male patients in 2025, up from 92 percent in 2024. Savvy medical spas are jumping on this trend, encouraging men to visit for a consultation.
1. Neuromodulator Injections – 593,854 Treatments
Perhaps not surprisingly, neuromodulator injections top the list of the most popular cosmetic procedures for men, with popularity growing each year. These treatments use botulinum toxins, also known as neurotoxins, to temporarily relax targeted facial muscles and soften dynamic wrinkles. Botox® is one of the best-known brands, while Dysport®, Xeomin®, Jeuveau®, and Daxxify® offer additional options.
Men prefer minimally invasive treatments like these cosmetic injections that they can get on their lunch hour with minimal side effects. They can pop out of the office, get their wrinkle-relaxing shot, and everyone else will be none the wiser.
Men are just as concerned as women about losing their youth, and they know that maintaining a youthful appearance can help them stay competitive in the corporate world and the dating scene. Male neuromodulator treatments climbed 4.3 percent from 2023 to 2024, and men now account for 6 percent of all patients choosing this treatment.
Some men are also discovering alternative uses for neuromodulator injections, like treating excessive sweating. Even in a three-piece suit at a high-pressure meeting, these injections can help men reduce the chance of an embarrassing, sweaty stain on their underarms.
2. Laser Hair Removal and Skin Treatments – 488,681 Treatments
Back in the seventies, a hairy chest was the sign of a man’s man, but women’s preferences have changed drastically over the years. Most women these days appreciate a man who manscapes, keeping his chest hair, back hair, and other areas under control.
Although waxing and shaving can help, many men are turning to laser hair removal as a more convenient option, keeping the hair away without extra hassle or extra pain in their morning routine. This category also captures related laser skin treatments such as IPL and laser tattoo removal, and men made up 16 percent of all patients choosing one of these treatments in 2024.
3. Skin Resurfacing (Chemical Peels, Microdermabrasion, and Laser Resurfacing) – 257,486 Treatments
Skin resurfacing is another cosmetic treatment popular with men and one of the fastest-growing categories in the 2024 data, up 6.1 percent from the previous year. Today’s reporting groups chemical peels, microdermabrasion, and ablative and non-ablative laser resurfacing into a single category, but the appeal to men is the same as always. Men tend to pay less attention to skin care than women do, so over the course of their lives, dead skin cells can build up.
Skin resurfacing is another cosmetic treatment popular with men and one of the fastest-growing categories in the 2024 data, up 6.1 percent from the previous year. Today’s reporting groups chemical peels, microdermabrasion, and ablative and non-ablative laser resurfacing into a single category, but the appeal to men is the same as always. Men tend to pay less attention to skin care than women do, so over the course of their lives, dead skin cells can build up.
As it gently resurfaces the skin, this treatment category can remove dead skin cells to reveal brighter-looking skin beneath, with less visible fine lines, brown spots, other sun damage, and acne scars. Men appreciate how minimally invasive these procedures are, as they can often undergo a skin rejuvenation treatment during a lunch break without the need for scalpels or needles. Many practices also recommend complementary peels and masks as part of a broader skin care regimen to help maintain smoother, healthier-looking skin between resurfacing treatments.
4. Dermal Fillers – 253,616 Treatments
Dermal fillers are not only popular with ladies but with men too. The injections of hyaluronic acid, calcium hydroxylapatite, poly-L-lactic acid, or other ingredients have become increasingly popular, with hyaluronic acid (HA) fillers accounting for roughly 147,000 male treatments and non-HA options like Radiesse® and Sculptra® adding another 107,000 or so.
Although they do involve a needle, these treatments are minimally invasive, and men appreciate the ability to complete the treatment on their lunch break with no downtime, keeping their youthful secret from judgmental friends. Just like women, men hope to reduce the look of wrinkles and facial folds that deepen with age.
Some men also want to buy dermal fillers to enhance their masculine features, such as their jawline and chin, giving them a more sculpted look. Non-HA fillers in particular are drawing interest from men who want longer-lasting results, with men making up 11 percent of all non-HA filler patients in 2024.
5. Sclerotherapy and Vein Treatment – 28,309 Treatments
Varicose veins are not just a problem for older women, and men account for a meaningful share of those suffering from bulging veins, swelling, and heavy-feeling legs. Men are increasingly turning to sclerotherapy, along with laser-based treatments, to help seal the veins, reducing their appearance along with the symptoms.
Men are increasingly turning to sclerotherapy, along with laser-based treatments, to help seal the veins, reducing their appearance along with the symptoms. During the procedure, a solution is injected directly into the affected vein, causing it to collapse and gradually fade from view, whereas laser treatments use targeted heat to achieve a similar result without injections.
What makes this treatment particularly appealing to male patients is the combination of a quick, in-office visit and noticeable improvements in both comfort and appearance. Men who have spent years feeling self-conscious about their legs, especially during warmer months or athletic activities, often find that a short course of sclerotherapy sessions makes a meaningful difference, with most patients returning to normal activity the same day.
6. Breast Reduction for Gynecomastia – 26,430 Treatments
One popular cosmetic surgery treatment is unique to men: breast reduction for gynecomastia. Although many women opt to have their breast size increased, and some opt for a decrease, most men would rather not have breasts caused by hormones, genetics, or weight changes.
Men are increasingly turning to plastic surgeons for help removing excess breast fat and tissue, with surgical procedures removing the excess tissue for a more masculine look. Gynecomastia surgery has climbed steadily in recent years, rising from roughly 24,500 procedures in 2023 to 26,430 in 2024, and it remains the only breast procedure where men make up the overwhelming majority of patients. Some men have also decided to try less invasive chest size reduction options, such as injectable fat-dissolving treatments that help break down fat cells for a slimmer, more contoured appearance.
7. Liposuction – 21,082 Treatments
Liposuction remains one of the most requested body-contouring procedures, and men now account for 6 percent of all liposuction patients. As GLP-1 weight-loss medications help more men reach or approach their goal weight, many are turning to liposuction to target stubborn pockets of fat in the abdomen, flanks, and chest that diet and exercise alone have not addressed, helping them achieve the V-shaped torso many men are after.
8. Eyelid Surgery (Blepharoplasty) – 15,351 Treatments
Eyelid surgery, or blepharoplasty, is another popular procedure for men. The surgery helps correct under-eye bags and drooping skin above the eyes, which can give men an aged appearance and possibly even affect their vision, restoring a more awake and youthful eye appearance. According to the AAFPRS 2025 survey of facial plastic surgeons, blepharoplasty is identified by 77 percent of surgeons as the second most popular surgical procedure for men, right behind rhinoplasty.
9. Rhinoplasty – 7,018 Treatments
Rhinoplasty, the reshaping of the nose, remains one of the most prominent plastic surgeries for men. Many men turn to surgery to reshape a nose they find too large or uneven, and according to the AAFPRS 2025 survey, rhinoplasty is the most popular surgical procedure among male facial plastic surgery patients.
Some men instead turn to less invasive rhinoplasty options, such as dermal fillers that can add volume to specific areas of the nose to adjust its shape.
10. Facelift (Rhytidectomy) – 5,819 Treatments
Facelifts have become an increasingly notable trend among men, with the number rising 0.4 percent from 2023 to 2024. Once considered a procedure reserved for older patients, facelifts are attracting a younger group of men, particularly Gen Xers, who want to stay ahead of visible signs of aging. Some of this interest is tied to the rise of GLP-1 weight loss medications, since rapid weight loss can deplete facial volume and leave some patients seeking a facelift to restore a more balanced, youthful appearance.
If you are used to catering to a female clientele at your medical spa, it may be time to rethink your marketing. Faced with the same wrinkles and sags as women, more and more men are embracing the benefits of cosmetic procedures. If you need facial fillers, chemical peels, and fat removal solutions such as Aqualyx, visit MedicalSpaRX.com to stock up on the aesthetic treatments men want, including Fillmed.
References
- American Society of Plastic Surgeons. 2024 Plastic Surgery Statistics Report. Published 2024. Accessed July 13, 2026. https://www.plasticsurgery.org/documents/news/statistics/2024/plastic-surgery-statistics-report-2024.pdf
- American Society of Plastic Surgeons. Cosmetic Procedures in Men: 2024 Statistics Report. Published 2024. Accessed July 13, 2026.
- Kugler T. Men Are Turning to Facial Plastic Surgery. American Academy of Facial Plastic and Reconstructive Surgery. Published 2025. Accessed July 13, 2026.
- Pugachevsky J. A Plastic Surgeon Shares the 6 Most Popular Male Cosmetic Procedures. Business Insider. Published April 18, 2025. Accessed July 13, 2026.
- WebMD. Nip and Tuck: Plastic Surgery for Men. Published 2023. Accessed July 13, 2026.
